Vladimir joined AB InBev, worlds largest beer brewery, 6 years ago after several years at marketing agency and IKEA. He moved through roles in trade marketing, digital communications and media management, as well as was running marketing data  program for AB InBev in Europe. Since January 2017 he is responsible for partnerships with online retailers and e-com departments of multichannel chains across Europe leading a diverse team of e-com professionals across 5 countries and more than 20 partners.

His team is a part of ZX Ventures, a separate global unit, that AB InBev has created to explore rapid growth areas in and around beer industry. It combines efforts of data scientists, performance marketers and online strategists to drive responsible beer category growth in online channel.

My session at 14:45: Zx Ventures experience in beer category: using data to optimize online profitability